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JBO电竞_离开张策后,朱一旦“没内味儿”了



发布日期:2021-03-22 00:55:01 发布者:Admin5  点击率:

"Top Flow Internet Red" Zhu Once and "Soul Narrator" Zhang Ce "break up".

《红极一时的互联网红人》朱一次和《灵魂叙述者》张策《分手》。

Zhu Once, the internet celebrity who emerged from the short video account "Zhu once's boring life" has more than 10 million fans on the entire network. But not long ago, Zhu once ignored the traffic heat and stopped for half a month.

从短视频帐户“朱曾经的无聊的生活”中脱颖而出的互联网名人朱曾一度在整个网络上拥有超过一千万的粉丝。但不久前,朱曾经忽略交通拥堵,停了半个月。

After the update was resumed in mid-October, fans were surprised to find that Zhu Once's video lacked a familiar taste-the "heritor" Zhang Ce, who was responsible for the work behind the scenes of the Zhu once video, disappeared.

在10月中旬恢复更新后,支持者惊讶地发现,朱曾的视频缺乏趣味性-负责朱曾经的视频幕后工作的“继承人”张策消失了。

Zhang Ce didn't give the public a chance to talk about eating melon, and soon the "official announcement" answered the question. On the morning of October 16th, Zhang Ce officially posted on Weibo that he had resigned from the original company at the beginning of the month and no longer served as the planner, director, screenwriter, and dubbing of the "Zhu Once's Boring Life" series of videos, and returned to a simple and happy creator. .

张策没有给公众谈论吃甜瓜的机会,不久“官方公告”就回答了这个问题。 10月16日上午JBO电竞,张策在微博上正式发布消息,表示他已于月初从原公司辞职,不再担任《朱曾经的无聊的人生》系列的企划,导演,编剧和配音。的视频,然后返回给一个简单而快乐的创作者。 。

The two peacefully separated, from the front of the stage and behind the scenes cooperation, went to the front of the stage together. This inevitably makes people curious, where will Zhu who leave Zhang Ce go? And can Zhang Ce replicate a new "Zhu once again"?

两位和平分离的人,从舞台的前面和幕后的合作中一起走到了舞台的前面。这不可避免地使人们感到好奇,离开张策的朱将去哪里?张策可以复制一个新的“朱”吗?

Before he became the Internet celebrity "Zhu once", Zhu Gen was just the second generation of rich returnees who started his business in Zibo, and he was a walking "dominant president".

在成为互联网名人“朱曾经”之前,朱根只是在淄博创业的第二代富裕海归,他是一位健走的“主要总统”。

In 2018, Zhu Gen persistently looked for a new director, and wanted to continue his business in the short video field, even though he had been on the street many times before. At this time, Zhang Ce, who had just married his wife and returned to his hometown of Liaocheng, was struggling with the thought of "following his father-in-law to do the project, or continue to shoot videos as a director". After seeing Zhu Gen's recruitment notice, Zhang Ceyi chose to join without hesitation.

在2018年,朱根一直在寻找新导演,并希望在短视频领域继续他的业务,即使他之前曾多次出现在大街上。这时,刚刚与妻子结婚并返回家乡聊城的张策正苦苦思索“跟随岳父去做这个项目,或者继续拍摄视频作为导演”。看到朱根的招聘通知后,张策毅毫不犹豫地选择了加入。

At first, they made some accounts, but found that the response was not very good, Zhang Ce began to wonder how to make a different content.

起初,他们做了一些陈述,但发现回应不是很好,张策开始想知道如何制作不同的内容。

While sitting face-to-face with Zhu Gen, Zhang Ce only felt bored when he watched the boss play a mini game. But at the same time, a clear idea gradually emerged in his mind.

当与朱根面对面坐着时,张策只有在看着老板玩迷你游戏时才感到无聊。但是与此同时,一个清晰的想法逐渐浮现在他的脑海。

In an interview with "GQ Zhizu", Zhang Ce said that he stared at the boss for a long time and found that Mr. Zhu had a round face and a beer belly, and a pair of round eyes behind the thin-rimmed glasses. His eyes were calm, not smiling, and occasionally a little hollow. Somehow, Mr. Zhu in a parallel time and space appeared in his imagination: rich, free, and boring. Then he divided the word "gen" into two, "Once" was born.

张策在接受《 GQ Zhizu》采访时说,他盯着老板好久了,发现朱先生的脸圆圆,有啤酒肚,在薄框眼镜后面有一双圆眼睛。他的眼睛沉着,没有微笑,偶尔有些空洞。不知何故,朱先生在他的想象中出现在平行的时空中:丰富,自由和无聊。然后他将“ gen”一词分为两个部分,“ Once”诞生了。

In Zhang Ce's view, Zhu Gen, as the "rich second generation" who has never worried about money, is in sharp contrast with himself who suffers from snacks. This contrast also promotes a difference in cognition. The content of the collision force.

在张策看来,朱根是一个从不担心金钱的“富二代”,与遭受零食困扰的他形成了鲜明的对比。这种对比也促进了认知上的差异。碰撞力的内容。

After having an idea, Zhang Ce found Zhu Gen in a nervous mood. And Zhu Gen readily accepted the request, "changing career" as an actor "tool man".

在想到一个想法后,张策发现朱根心情紧张。朱根欣然接受了“改变职业”作为演员“工具人”的要求。

Zhang Ce's creativity has received excellent feedback in practice. On June 11, 2019, the first short vibrato video of the "Zhu Once" series was released, and it attracted 30,000 fans the next day. Three days later, the number of fans on the account rose to 200,000, and even more followers reached one million.

张策的创造力在实践中得到了很好的反馈。 2019年6月11日,发布了“朱一次”系列的第一首短颤音视频,第二天吸引了30,000名粉丝。三天后,该帐户的支持者数量增加到20万,而更多的关注者达到了100万。

Under the leadership of Zhang Ce, the team officially named this series of videos "The Boring Life of Zhu Once", closely following current events and producing content that highlights universal social contradictions. "Little People" are also integrated into the work, full of black humor and realism. After determining the content positioning, these short videos have also begun to be distributed simultaneously across the entire network on multiple platforms such as Weibo and Station B.

在张策的带领下,该小组正式将这一系列视频命名为“朱一次的无聊生活”,紧紧追随时事,并制作出强调普遍社会矛盾的内容。 “小矮人”也融入了作品,充满了黑色幽默和现实主义。在确定内容定位之后,这些短视频也已经开始在整个网络上同时在多个平台(例如微博和B站)上分发。

Since then, Zhang Ce and the team quickly deepened the richness of the content and made it personalized. Based on the inspiration brought by netizens, the video created popular words such as "alcoholic friends" and "African warning". The image of a rich man wearing a Rolex and the image of a rich man wearing a Rolex with a "Zhu called" laugh at every turn and a "Zhu" at every turn has become a distinctive symbol. The phrase "Hey, the lives of rich people are often so simple and boring" at the fixed ending of each video has also become a buzzword on the Internet nowadays, and it is brainwashed.

从那时起,张策和团队迅速加深了内容的丰富性,并使其个性化。根据网民的启发,该视频创建了一些流行词,例如“酒友”和“非洲警告”。戴着劳力士的有钱人的形象和戴着劳力士的有钱人的形象在每一个转弯处都有“朱”的笑声,在每转时都有“朱”的笑容已成为一个鲜明的象征。每个视频的固定结尾处的“嘿,富人的生活通常是如此简单而无聊”,如今也已成为互联网上的流行语,并且被洗脑了。

"Zhu once" became popular and quickly became a popular symbol on the Internet. It also "activated" the MCN company, which has been losing money behind the two, and became famous.

“曾经的朱”开始流行,并迅速成为互联网上的流行JBO电竞标志。它还“激活”了一直亏损的MCN公司,并因此声名远播。

Entering 2020, the "Zhu Once" series has ushered in an unprecedented outbreak of heat. During the epidemic, "Zhu once's boring life" updated the short video "A Rolex's Way Home", which satirized the unscrupulous reselling of the mask industry chain in the form of black humor. This video has received tens of millions of views on station B alone, and it has also attracted the attention and forwarding of major official media. Suddenly, once Zhu had a blowout popularity, he was completely popular throughout the Internet. And Zhang Ce, who created this video, is also more familiar to the public.

进入2020年,“朱一次”系列迎来了前所未有的热潮。在流行期间,“朱曾经的无聊生活”更新了短片“劳力士的回家”,讽刺了黑色幽默形式对面具产业链的无良转售。该视频仅在B站就获得了数千万的观看次数,也引起了主要官方媒体的关注和转发。突然之间,朱Zhu风得到了井喷,他在整个Internet上完全受到欢迎。制作此视频的张策也为公众所熟悉。

Once Zhu left Zhang Ce, he would lose his soul; once Zhang Ce left Zhu, he would lose his brand. But the "soul" and "brand" finally parted ways.

一旦朱离开张策,他将失去灵魂。一旦张策离开朱,他将失去自己的品牌。但是“灵魂”和“品牌”终于分道扬ways。

The reason for this is nothing more than the practical problem of "the one who has the ability to work more, and the benefit is less".

这样做的原因仅是“有能力工作的人,而收益却少的人”的实际问题。

Zhu once and Zhang Ce are the boss and subordinates in reality. Zhang Ce, both an employee and a creator behind the scenes, undertook the production of core video content such as directors, screenwriters, and dubbing. This is equivalent to a one-person team and has become the main force to promote the survival of IP; while the boss "Zhu Once" was just pushed Actor in front of the stage. This situation is actually the opposite of the MCN agency model.

朱曾经和张策是现实中的老板和下属。身为幕后员工和创作者的张策负责制作核心视频内容,例如导演,编剧和配音。这相当于一个人的团队,已经成为促进知识产权生存的主要力量。而老板“朱一次”只是将演员推到了舞台的前面。这种情况实际上与MCN代理商模型相反。

Zhang Ce has also made an attempt to become a well-known influencer in front of the stage, but Zhang Ce's independent account traffic has been far lower than that of "Zhu once", and he has not succeeded in creating a personal IP, such as no head network. There is no attention to the drainage of red. Relying on the matrix number "Happy Ma Xiaoling" created by "Zhu once" and the big bang C Block 802 of the workplace, Zhang Ce only participated more as behind the scenes.

张策也曾试图成为舞台前的知名网红,但张策的独立账户访问量远低于“朱曾”,并且他并没有成功创建个人IP,例如因为没有头网。没有注意红色的排水。依靠“朱一次”创建的矩阵号“快乐马小玲”和工作场所的大爆炸C座802,张策只是在幕后参加了更多活动。

In addition, Zhang Ce does not seem to have any capital cooperation with Zhu Gen. According to Tianyan Check, the boss Zhu Gen has 14 companies under his name. Among them, "Zhu Once's boring life" belongs to Guangyao Liansheng Media, and the trademark copyright of "Zhu Once" is also owned by him. Zhang Ce does not have any positions or shares. .

另外,张策似乎与朱根没有任何资本合作,据天彦查克称,老板朱根以他的名字拥有14家公司。其中,“朱一次的无聊生活”属于光耀联盛传媒,“朱一次”的商标版权也归他所有。张策没有任何职位或股份。 。

In fact, Zhang Ce himself has discovered that his behind-the-scenes identity has limitations on the establishment of his reputation. Today, the breakup of the two parties also reflects the limitations of the "boss as actors and employees as pushers" model.

实际上,张策本人已经发现,他的幕后身份限制了其声誉的建立。如今,两党的分裂也反映了“老板当演员,雇员当推手”模式的局限性。

But in contrast, there are also the existence of breaking this limitation. Papitube, headed by papi sauce, is a good example.

但是相反,也存在打破此限制的情况。以木瓜酱为首的Papitube就是一个很好的例子。

After papi sauce founded papitube, it began to move towards MCN. While continuing to develop its own IP, it also allows employees behind the scenes to collaborate with them to show the video content, and creators behind the scenes have more opportunities to display.

在木瓜酱创立了papitube之后,它开始走向MCN。在继续开发自己的IP的同时,它还允许幕后员工与他们合作以显示视频内容,幕后的创作者有更多的展示机会。

The boss took the employees and walked from behind the scenes to the front of the stage. There is more room for development and better opportunities for behind-the-scenes creators to become contracted authors and create independently.

老板带着员工,从幕后走到了舞台的前面。幕后创作者有更大的发展空间,也有更多的机会成为签约作者并独立创作。

In addition, unlike Zhu once, papi sauce has always been a creative proponent, content planner and producer. Even after the establishment of papitube with a large team, papichan will still check the details of each video, discuss ideas with behind-the-scenes directors, screenwriters, etc. for "brainstorming" instead of just being an actor.

此外,与朱伟不同,木瓜酱一直是创意的支持者,内容策划者和生产者。即使在拥有庞大团队的papitube建立之后,papichan仍将检查每个视频的细节,与幕后导演,编剧等讨论想法,以“集思广益”,而不仅仅是成为一名演员。

When the actor and the behind-the-scenes creator are the relationship between the boss and the subordinates, whether they can go hand in hand together, the key is to ensure that the behind-the-scenes creator can get the corresponding benefits after paying. But when the rewards the creators want behind the scenes change, the relationship between the two parties may no longer be stable.

当演员与幕后创造者是老板与下属之间的关系时,他们是否可以并驾齐驱,关键是要确保幕后创造者在付出后能获得相应的利益。 。但是,当创作者希望在幕后获得的奖励改变时,两方之间的关系可能不再稳定。

After "breaking up" because of interests, it does not mean that Zhu and Zhang Ce can achieve a win-win situation.

因为利益而“分手”后,并不意味着朱和张策可以实现双赢。

For Zhang Ce, "Zhu Once" is difficult to replicate, and the phenomenon-level IP may even be created by the combination of inspiration, opportunity, and luck.

对于张策来说,“朱一次”很难复制,甚至可以通过灵感,机会和运气的结合来创造现象级IP。

The emergence of "Zhu Once" broke the solid thinking and method of video creation. The unique satirical black humor is the foundation of its popularity. However, it is not easy to "break the convention" and "unique". The phenomenon of imitating a thing on the short video platform after it has become popular can illustrate this point.

“朱一次”的出现打破了录像创作的坚实思路和方法。独特的讽刺性黑色幽默是其受欢迎程度的基础。但是,“打破惯例”和“独特”并不容易。在短视频平台上流行之后模仿事物的现象可以说明这一点。

This is actually an inevitable predicament for many MCNs. Papitube can’t recreate the papi sauce so far, and it’s also difficult for Ruhan to find a second Zhang Dayi. After losing the "Zhu once" created by himself, it is extremely difficult for the company Zhang Ce and his wife to register to create a phenomenon-level internet celebrity. And it seems difficult to copy Zhu once. Internet celebrities often have to use unique labels such as unique personality and creative content to gain the favor of the industry. Copy and paste is a taboo.

对于许多MCN,这实际上是不可避免的困境。 Papitube到目前为止无法重现木瓜酱,因此Ruhan很难再找到第二张大邑。在失去自己创造的“一次朱”之后,张策和他的妻子很难注册以创建现象级的互联网名人。而且似乎很难复制朱。 Internet名人经常必须使用独特的标签(例如独特的个性和创意内容)来赢得业界的青睐。复制和粘贴是禁忌。

For Zhu Gen, how to keep the life of "Zhu once" is the most difficult problem.

对于朱根来说,如何保持“朱一次”的生命是最困难的问题。

After Zhang Ce left, the video updated by the "Zhu Once" team can already see the decline in data. Since then, without the "unique" content created by the core characters, "Zhu once's boring life" may face a disastrous blow. Even if the team can find new paths through content transformation, the loss of fans will inevitably occur.

张策离开后,“朱一次”团队更新的视频已经可以看到数据的下降。从那时起,如果没有核心人物创造的“独特”内容,“朱曾经的无聊生活”可能会遭受灾难性的打击。即使团队可以通过内容转换找到新的途径,也不可避免地会失去粉丝。

The short life cycle of influencers is an indisputable fact. On the short video platform with billions of mass content, newcomers and new ideas emerge in an endless stream. Once an influencer changes style or content quality declines, users will not hesitate to find the same type of content substitute in the face of huge choices , And the platform’s creator support plan and personalized recommendations will help users find more.

影响者的生命周期短是不争的事实。在拥有数十亿海量内容的短视频平台上,新移民和新创意层出不穷。一旦影响者改变了风格或内容质量下降,面对巨大的选择,用户将毫不犹豫地找到相同类型的内容替代品,该平台的创建者支持计划和个性化推荐将帮助用户找到更多。

Finally, in front of the two MCN bosses Zhu Gen and Zhang Ce, there is the ultimate big problem in the industry-how to scale.

最后,在MCN的两位老板朱根和张策面前,行业中存在着一个最大的难题,如何扩展规模。

In Zhu Gen’s matrix, accounts other than "Zhu once's boring life" can hardly be regarded as top-tier accounts, among which "Happy Ma Xiaoling" and "Workplace Big Bang C Block 802" are only small-scale "outs". , The number of fans stayed at more than 400,000, far less than the tens of millions of "Zhu once's boring life". There are even accounts that have not been updated for a long time and become "dead accounts".

在朱根的矩阵中,除“朱一次无聊的生活”之外的账户几乎不能被视为顶级账户,其中“马小玲快乐”和“工作场所大爆炸C区块802”只是小规模的“支出”。 ,粉丝数量保持在40万以上,远不及数千万“朱曾经的无聊生活”。甚至有些帐户已经很长时间没有更新,因此变成了“死帐户”。

Together with his wife, Zhang Ce registered a media company in June 2020 and named it Shandong Dream Star and Culture Media Co., Ltd. After setting up the company independently, Zhang Ce has yet to show new trends. In other words, scale is still far from Zhang Ce.

张策与他的妻子于2020年6月注册了一家媒体公司,并将其命名为山东梦之星文化传媒有限公司。独立成立公司后,张策尚未展现出新的趋势。换句话说,规模离张策还很远。

For Zhu Gen and Zhang Ce, whether they will fight the chambers or "sink" together in the future is still unknown.

对于朱根和张策来说,他们未来是否会共同对抗内阁还是“下沉”仍然未知。

 
 
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